The Goalkeeper’s Jobs to be Done

As a marketer, unless you’ve been living under a rock for the past few years, you’ve have probably been introduced…
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The Goalkeeper’s Promise

I promise to be ready at kickoff. If I am not sweating, I am not ready. I promise to communicate…
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Goalkeeping from the Inside Out

“Coach, I don’t want to play goalie today. Can you find someone else to play?” says the young, timid, scared…
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