Dan Naden

M is for Marketing on the Internet in the mid-90s

Here’s a fun alphabetical look at the terms you’d be familiar with as a digital marketer in the mid-90s. I…
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eBook: How Do Brands Win Business

Friends, Product marketers, business owners, customer service reps, product managers, marketers: It’s been a lifelong dream of mine to publish…
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When the audience wants to text, how do you get them to listen?

As the communicator connected with the audience, every single person in the audience perched on the edge of her seat.…
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Get personal and watch a person light up

The scene: Two workers decompress over a beer at a local conference’s happy hour. “So, what do you do?” says…
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Tell a good story and you’ve got a customer for life

I have plenty of fun doing nighttime baths with the kids. In kids’ bathtubs, animals, boats, floating books take up…
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Make them remember the key points, not the pizazz

You sit down in your seat, awaiting the presenter to start his magic. You’ve been in this position enough before…
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You are not going to believe this

“Because the hook brings you back I ain’t telling you no lie. The hook brings you back On that you…
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A missed opportunity for airports

Is there an opportunity to create a ‘real-time/face-to-face’ network within airports? Connecting with associates and friends over LinkedIn or Facebook…
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A manual or no manual; that is the question

My parents jumped into this techie world with both feet. They purchased a slick, responsive Droid phone. I had a…
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What can you learn by listening at Starbucks?

You can learn plenty by eavesdropping at Starbucks. I am not conspicuously listening, yet I’ll ‘hear things’ as I read…
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What a tapir and termite taught me about the power of interaction

There are just some days that you’ll always remember.  Months, even years could pass, yet a few singular days remain.…
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Team meetings: Despite the pushback, keep having them

In a global world, you’ll typically work with professionals that are time zones apart. You’ll sip your morning coffee and…
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Turn it off and pay attention

Don’t miss the special moments in life (either personally or professionally) by focusing on a digital device. Stay in the present and impress your friends, colleagues, and clients.
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Show them you care through your posture

Ok, so you’ve fully digested non-verbal communication step #1, eye contact. Now, it is time for #2. Posture. When talking…
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