Dan Naden

The Answer is ALWAYS Outside the Building

“My opinion is informed.” “I’ve ‘been there, done that’.” “I know exactly what the market needs.”  “Just listen to me…
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Stop telling me your greatness; Start showing me how you can help me.

The press release boldly claims that the latest product release will revolutionize the software industry.   The commercial shouts that…
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Lou Malnati’s: Bringing exceptional service to your doorstep

It’s pizza night. You pick up the phone and dial-up your local Domino’s, Pizza Hut, or Little Caesar’s. The pizza’s…
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A Little Slice of Heaven at a Record Store

I surely hope physical music stores never die. I know they are living on borrowed time, but I am holding…
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How to make airports more efficient

You stare at your watch. Why didn’t I leave earlier? This car can’t go fast enough. You make a quick…
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@WaltDisneyWorld: How My Mom Witnessed Customer Service Mastery

A stack full of pancakes… A heaping portion of hash browns… A delectable blueberry muffin that crumbles perfectly… Millions don’t…
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The big question: How’s business going?

I make it a point to pose the following question to an unsuspecting waiter, hostess, cook, or ‘owner-looking’ person: How’s…
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Sea World presents a charming day…with a catch

I am surrounded by Cookie Monster, Elmo and Bert, as they dance to a catchy tune about letters and numbers.…
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@ Best Buy, it’s the stuff that brings them in….

Since when have we become so ‘accessorized’? Recently, I visited a Best Buy and expected to find wall after wall…
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Play a game of Hide and Go Seek with your customers

Ready or not here I come. The moment this phrase is written or heard, you know its context: Hide and…
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Chuck E. Cheese’s childhood magic leads to adult dullness

If there’s a children’s birthday party frequent flier club, I am approaching medallion status. When I walk into the Castle…
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Family unmemory: Highway robbery at the photo studio

With hair combed, pants pressed, coordinated outfits, and smiles glaring, the Naden family, ages 4 months to 83 years, opened…
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Customer Mistake: When someone wants to do business with you, don’t push him aside.

You run into a friend into the grocery store; a perfectly timed reunion that always makes both parties feel better.…
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Home Depot: Help is all around you

Home Depot is a marvelous place if you are a homeowner or hope to soon become one. You can dream…
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What are you doing to surprise your customers?

We are rarely surprised anymore. In our youth, we leapt for joy when opening that surprise sky blue bicycle for…
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Turn it off and pay attention

Don’t miss the special moments in life (either personally or professionally) by focusing on a digital device. Stay in the present and impress your friends, colleagues, and clients.
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Video: Make it Amazon.com-easy to share feedback

You can learn from the sheer simplicity of Amazon.com. After a recent conversation with their customer support team, they e-mailed me a brilliantly simple message. Incorporate this philosophy into your business and never look back.
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Cracker Barrel’s Good Marketing Moment #2

After some sleuthing, I found out that not only is Cracker Barrel selling and promoting music in-store, but they also have an online store that offers music from some country newest (Rodney Atkins) and most classic (Alan Jackson and George Jones) artists. Interestingly enough, many of these titles were created just for Cracker Barrel’s distribution. Nice.
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2 marketing tactics that Cracker Barrel does right

Cracker Barrel does marketing right with a nice touch outside the store.
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