Apple’s best advertisers are its customers

I have a confession to make: I don’t own an iPhone. Go ahead call me an anomaly. I own a…
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Does your advertising help us feel the sand and hear the surf?

I was cruising through my day when the advertising arrived. The number of messages that we receive on a daily…
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Yellow: Moving beyond sunshine

Living in Texas is a bright yellow proposition. Over 300 days out of the year, the sun is shining radiantly…
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What has 5 feet and plays music really loud?

We recognize the familiar: A car with four wheels; a coffee maker with an on/off switch; a football game with…
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How much marketing can you do on a 4×6 index card?

Austin real estate agent takes the wrong approach to pitching a home. I believe both the delivery method (cards on windshields) and the execution (155 words jammed on a 4×6 index card) were failures.
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Cracker Barrel’s Good Marketing Moment #2

After some sleuthing, I found out that not only is Cracker Barrel selling and promoting music in-store, but they also have an online store that offers music from some country newest (Rodney Atkins) and most classic (Alan Jackson and George Jones) artists. Interestingly enough, many of these titles were created just for Cracker Barrel’s distribution. Nice.
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2 marketing tactics that Cracker Barrel does right

Cracker Barrel does marketing right with a nice touch outside the store.
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