Changing the Marketing Narrative
Too many people think marketing means embarking on a land grab for leads – no matter the quality. The more…
Tag: marketing
The Five Conversations Every Product Marketer Must Master
If you are a product marketer who is earning your paycheck, you must be having and excelling with crucial conversations.…
The Market of One Could Lead to None
In this hyper-customized, ultra-personalized world in which we live, it is very tempting to build an unique product for each…
Dick’s Sporting Goods Delivers E-mail Again and Again
With the Christmas season behind us, everyone awaits the unfortunate noise that occurs in January. THUD. CRASH. THUMP. Something heavy…
Vendors: It’s Never About You
Today, I write angry. And sometimes, writing angry is good (in moderation) for the soul. I am tired of all…
That’s Thought Leadership
Steve!” the irritatingly persuasive boss shouted. “Yes, sir. How can I help you?” Steve responded. “We need to learn about…
Don’t Minimize the Importance of First Impressions
First impressions are everything. Let me repeat that: first impressions are EVERYTHING. I’ve visited a number of companies over my…
4 Traits of Great Product Marketers: Create Content that Adds Value
During the 1st and 2nd parts of this blog series, we spoke of the importance of mastering your market and…
4 Traits of Great Product Marketers: Learn from Other Industries
Go deep, Product Marketers. Be the person that’s called upon to speak about your industry’s past, present, and future with…
4 Traits of Great Product Marketers: Know Your Market
The average product marketers know their product inside and out. The great product marketers know their product AND their market…
Run a product or business? Do your best work when no one’s watching
If you’ve a product to sell or market, your fate is usually not decided in a team meeting or based…
Moms Rejoice: Tylenol Nails the In Store Advertising Experience
When a Mom is empty, tired and spent after a full day of running to work, activities, dinner prep, laundry,…
My Daughter’s Take on Marketing
Coders code and salespeople sell. HR people recruit and IT pros keep the servers and networks performing optimally. But what…
If You Aren’t Selling the Why, You Might as Well Not Even Try
You’ve options in today’s world – it doesn’t matter if you are in the market for an oil change, high-end…
Product Managers: Get Used To Good Enough
I’ve been a Product Manager (by role or by title) off and on for the last 20 years. In all…
5 Things to NOT do at your company’s next trade show – Part 3
In our first part and second part of this three-part series, we introduced the first two crucial mistakes that companies routinely make…
5 Things to NOT do at your company’s next trade show – Part 2
In our first part of this three-part series, we introduced the first two crucial mistakes that companies routinely make at…
5 Things to NOT do at your company’s next trade show — Part 1
We’ve all worked trade shows at one point or another in our careers. It’s an easy gig, right? Stand there, talk…
Why I like Marketing
As I little boy, I dreamt of on stepping onto the soccer field as a professional player in front of…
Papa Murphy’s: They Make It Fresh, You Bake It Good
Living in Austin has its many perks: weather, music, technology, creative culture, and who can forget the legendary Tex Mex…