Changing the Marketing Narrative Too many people think marketing means embarking on a land grab for leads – no matter the quality. The more… Continue reading “Changing the Marketing Narrative”…
The Five Conversations Every Product Marketer Must Master If you are a product marketer who is earning your paycheck, you must be having and excelling with crucial conversations.… Continue reading “The Five Conversations Every Product Marketer Must Master”…
The Market of One Could Lead to None In this hyper-customized, ultra-personalized world in which we live, it is very tempting to build an unique product for each… Continue reading “The Market of One Could Lead to None”…
Dick’s Sporting Goods Delivers E-mail Again and Again With the Christmas season behind us, everyone awaits the unfortunate noise that occurs in January. THUD. CRASH. THUMP. Something heavy… Continue reading “Dick’s Sporting Goods Delivers E-mail Again and Again”…
Vendors: It’s Never About You Today, I write angry. And sometimes, writing angry is good (in moderation) for the soul. I am tired of all… Continue reading “Vendors: It’s Never About You”…
That’s Thought Leadership Steve!” the irritatingly persuasive boss shouted. “Yes, sir. How can I help you?” Steve responded. “We need to learn about… Continue reading “That’s Thought Leadership”…
Don’t Minimize the Importance of First Impressions First impressions are everything. Let me repeat that: first impressions are EVERYTHING. I’ve visited a number of companies over my… Continue reading “Don’t Minimize the Importance of First Impressions”…
4 Traits of Great Product Marketers: Create Content that Adds Value During the 1st and 2nd parts of this blog series, we spoke of the importance of mastering your market and… Continue reading “4 Traits of Great Product Marketers: Create Content that Adds Value”…
4 Traits of Great Product Marketers: Learn from Other Industries Go deep, Product Marketers. Be the person that’s called upon to speak about your industry’s past, present, and future with… Continue reading “4 Traits of Great Product Marketers: Learn from Other Industries”…
4 Traits of Great Product Marketers: Know Your Market The average product marketers know their product inside and out. The great product marketers know their product AND their market… Continue reading “4 Traits of Great Product Marketers: Know Your Market”…
Run a product or business? Do your best work when no one’s watching If you’ve a product to sell or market, your fate is usually not decided in a team meeting or based… Continue reading “Run a product or business? Do your best work when no one’s watching”…
Moms Rejoice: Tylenol Nails the In Store Advertising Experience When a Mom is empty, tired and spent after a full day of running to work, activities, dinner prep, laundry,… Continue reading “Moms Rejoice: Tylenol Nails the In Store Advertising Experience”…
My Daughter’s Take on Marketing Coders code and salespeople sell. HR people recruit and IT pros keep the servers and networks performing optimally. But what… Continue reading “My Daughter’s Take on Marketing”…
If You Aren’t Selling the Why, You Might as Well Not Even Try You’ve options in today’s world – it doesn’t matter if you are in the market for an oil change, high-end… Continue reading “If You Aren’t Selling the Why, You Might as Well Not Even Try”…
Product Managers: Get Used To Good Enough I’ve been a Product Manager (by role or by title) off and on for the last 20 years. In all… Continue reading “Product Managers: Get Used To Good Enough”…
5 Things to NOT do at your company’s next trade show – Part 3 In our first part and second part of this three-part series, we introduced the first two crucial mistakes that companies routinely make… Continue reading “5 Things to NOT do at your company’s next trade show – Part 3”…
5 Things to NOT do at your company’s next trade show – Part 2 In our first part of this three-part series, we introduced the first two crucial mistakes that companies routinely make at… Continue reading “5 Things to NOT do at your company’s next trade show – Part 2”…
5 Things to NOT do at your company’s next trade show — Part 1 We’ve all worked trade shows at one point or another in our careers. It’s an easy gig, right? Stand there, talk… Continue reading “5 Things to NOT do at your company’s next trade show — Part 1”…
Why I like Marketing As I little boy, I dreamt of on stepping onto the soccer field as a professional player in front of… Continue reading “Why I like Marketing”…
Papa Murphy’s: They Make It Fresh, You Bake It Good Living in Austin has its many perks: weather, music, technology, creative culture, and who can forget the legendary Tex Mex… Continue reading “Papa Murphy’s: They Make It Fresh, You Bake It Good”…