Stop telling me your greatness; Start showing me how you can help me.
The press release boldly claims that the latest product release will revolutionize the software industry. The commercial shouts that…
Category: Communication
The Journey of a Team
Apprehension. Confusion. Doubt. A glimmer of hope. Progress. Encouragement. A setback. Learning. Lessons. Unity. Transformation. One. Team. Clarity. Growth. A…
BREAKING: Two Conference Handouts that won’t end up in the Trash Can.
If you’ve been to a trade show lately, you’ve seen the ‘material’ that fills most booths. The white papers and…
When your team grows, check your attitude.
‘Bill’, a marketer, is a good team player for his organization. He seeks training when it’s available and always extends…
A Little Slice of Heaven at a Record Store
I surely hope physical music stores never die. I know they are living on borrowed time, but I am holding…
That’s not my department.
Responsibility; ownership; accountability; these themes sound weighty, and they are; being responsible, accountable, with an ‘owner’s mindset’ is tough to…
Part 2: M is for Marketing on the Internet in the mid-90s
In our first installment back into the time machine with Internet Marketing in the 90s, we cruised through letters…
How NOT to follow up with your trade show leads
I’ve been to enough conference/events/trade shows over the past few years to see all the tactics that vendors use to…
eBook: How Do Brands Win Business
Friends, Product marketers, business owners, customer service reps, product managers, marketers: It’s been a lifelong dream of mine to publish…
I wouldn’t do your job for all the money in the world.
On a typical day, you’ll encounter a wide variety of people, performing many different roles. Susan, the perky red-haired Starbucks…
Are you ready for the biggest presentation of your life?
The crowd gathers in the conference hall; the buzz about your presentation is so alive you can feel electricity in…
Coffee Bean: Customer Focused every day
I have high expectations for new businesses. I have an expectation when entering a new store that I’ll be treated…
Selling a product to a reluctant observer
The eager conference booth worker stands ready to hawk his product. The business cards are ready. The demo laptop is…
The Work From Home Manifesto
No traffic. No commute. Lunch with the family. Flexibility. Minimal distractions. I’ve been working from home for the past year…
The secret to a more tranquil airport
Juan Alvarado please report to the check-in desk. Attention: For your safety, please keep your bags next to you at…
Cirque de Soleil: Emotional rides given daily.
Breathless. Awe-inspiring. Captivating. Amazing. Remarkable. The adjectives can’t adequately describe the experience of Cirque De Soleil. This company has been…
5 ways to stay engaged at work
The alarm clock beeps and it’s time for another day at work. Stumbling out of bed, you shake sleep from…
@Subway: Marketing through song is as good as it gets
When ‘selling’ a product, isn’t it all about how you tell it? Here are two approaches for a fictional razor…
Status meetings: Value-add or productivity drain?
A group of co-workers stare down a deadline. How will the project get done? This project has huge expectations. If…
When the audience wants to text, how do you get them to listen?
As the communicator connected with the audience, every single person in the audience perched on the edge of her seat.…