Dan Naden

Apple’s best advertisers are its customers

I have a confession to make: I don’t own an iPhone. Go ahead call me an anomaly. I own a…
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Does your advertising help us feel the sand and hear the surf?

I was cruising through my day when the advertising arrived. The number of messages that we receive on a daily…
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Using Psychology to Get People to Choose You

There are a few guarantees in the life of marketing. Most companies shout, yet very few companies listen. Your customers…
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What can you learn by listening at Starbucks?

You can learn plenty by eavesdropping at Starbucks. I am not conspicuously listening, yet I’ll ‘hear things’ as I read…
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Audience 101: Talk with us, not at us

Shortly after the calendar flipped from 2010 to 2011, our family attended our neighborhood’s church for an uplifting Sunday morning…
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A cautionary tale: the Smartphone names of the future

Smartphones (Android, iPhone, Blackberry) are omnipresent and show no signs of ceasing. Apple has done a dazzling job at creating…
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Customer Mistake: When someone wants to do business with you, don’t push him aside.

You run into a friend into the grocery store; a perfectly timed reunion that always makes both parties feel better.…
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Act with Authenticity and Commitment for Stellar Service

Naden’s Corner is moving its location for a week!! I met the Who’s Your Gladys? crew (Marilyn and Lori Jo)…
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Team meetings: Despite the pushback, keep having them

In a global world, you’ll typically work with professionals that are time zones apart. You’ll sip your morning coffee and…
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You’ll miss the point if you talk too much

I’ve spoken with quite a few salespeople over the years. I’ve learned interesting tidbits from sales representatives near and far:…
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Why doesn’t anyone communicate anymore?

“Nicholas, don’t throw that block at your sister,” I say tiredly. A menacing smile surfaces on his face as his…
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Video: Building community is an emotional event

Take just over 2 minutes and learn why we are all seeking community. You frequent and are drawn to places…
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What has 5 feet and plays music really loud?

We recognize the familiar: A car with four wheels; a coffee maker with an on/off switch; a football game with…
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Video: Make it Amazon.com-easy to share feedback

You can learn from the sheer simplicity of Amazon.com. After a recent conversation with their customer support team, they e-mailed me a brilliantly simple message. Incorporate this philosophy into your business and never look back.
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Chevrolet Drops the Marketing Baton

It’s a very important baton that you are holding, Chevy (our attention). Let’s treasure it as if there’s no tomorrow. If you do, you’ll cross the finish line and win the hearts and minds of car buyers everywhere.
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Remember: You are the Message

I am chewing through Roger Ailes’ classic, ‘You are the Message’. I highly recommend this book to anyone who’s concerned…
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David Brooks – Make a point; tell a story

I had the fortunate opportunity to the 1990 World Champion of Speaking, David Brooks speak last week and was impressed…
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Think ‘See Saw’ When Communicating

I walked by a neighborhood park the other day and noticed two young kids gleefully playing on a see-saw. The…
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Are you moving your target audience?

I recently read a great p0st from Doug Stevenson:http://www.dougstevenson.com/2007/07/02/what-exactly-is-motivational-speaking-part-one/ Doug’s newsletter, blog, and Web site and great resources for anyone…
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Toastmasters: Learn how to speak in front of an audience

The boss asks you to give status about a certain project that you’re working on for your job. You weren’t…
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