Dan Naden

Sea World presents a charming day…with a catch

I am surrounded by Cookie Monster, Elmo and Bert, as they dance to a catchy tune about letters and numbers.…
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Blackberry’s customer service misfortunes

With my flight hours away, and my departure gate in sight, I decided to move off the main pathway of…
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Get personal and watch a person light up

The scene: Two workers decompress over a beer at a local conference’s happy hour. “So, what do you do?” says…
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A four-sided life is a life well-lived

A boat without a bottom will sink. A car with 3 wheels won’t get you far. A square has 4…
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@ Best Buy, it’s the stuff that brings them in….

Since when have we become so ‘accessorized’? Recently, I visited a Best Buy and expected to find wall after wall…
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When’s the last time you talked with your customers?

Have you heard someone say?: “To have a friend, you need to be a friend.” Can this quote be repurposed…
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Hungry to persuade and motivate? Try this recipe.

The words we use are very situation-dependent. What you tell your friends on the green of the 18th hole on…
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Give me a reason to try your www

We’ve been a bit blurred by the ever-presence of dot-coms. Nearly every billboard, advertisement (radio or TV), newspaper, magazine article…
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Dell wants us to do more; I vote for less

Standing in the long, plodding security line at the Austin Bergstrom International Airport, I glanced skyward. What else is an…
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It’s the people that count

I’ve been around more product launches/refreshes/reworks than I can remember. Each experience introduces its own unique pitfalls and opportunities. Throughout…
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Tell a good story and you’ve got a customer for life

I have plenty of fun doing nighttime baths with the kids. In kids’ bathtubs, animals, boats, floating books take up…
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Make them remember the key points, not the pizazz

You sit down in your seat, awaiting the presenter to start his magic. You’ve been in this position enough before…
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You are not going to believe this

“Because the hook brings you back I ain’t telling you no lie. The hook brings you back On that you…
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Play a game of Hide and Go Seek with your customers

Ready or not here I come. The moment this phrase is written or heard, you know its context: Hide and…
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A missed opportunity for airports

Is there an opportunity to create a ‘real-time/face-to-face’ network within airports? Connecting with associates and friends over LinkedIn or Facebook…
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Intellivision to Facebook: Gaming grows up

I’ve never been a good video game player. Dainis, my friend from down the street, used to beat me soundly…
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You scream, I scream..we’d like to scream for Baskin Robbins, but…

I have many pleasant memories that center around ice cream. My brother and I feverishly collecting those miniature baseball helmets…
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Believe you can’t get noticed with direct mail? Think again.

Looking across the headlines these days, there are some highly-evident truisms: There’s strife in the Middle East Our elected leaders…
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Pull up a chair and talk with your customer

Peel back the vulnerabilities of a person and you discover his true self. If you keep your eyes and mind…
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What did CBS do wrong with March Madness?

The nets are all cut down. The champion has been crowned in one dreadfully sloppy game. 68 hopeful, optimistic, energetic…
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