Play a game of Hide and Go Seek with your customers
Ready or not here I come. The moment this phrase is written or heard, you know its context: Hide and…
Category: communications (page 2)
You scream, I scream..we’d like to scream for Baskin Robbins, but…
I have many pleasant memories that center around ice cream. My brother and I feverishly collecting those miniature baseball helmets…
What did CBS do wrong with March Madness?
The nets are all cut down. The champion has been crowned in one dreadfully sloppy game. 68 hopeful, optimistic, energetic…
Does your advertising help us feel the sand and hear the surf?
I was cruising through my day when the advertising arrived. The number of messages that we receive on a daily…
What can you learn by listening at Starbucks?
You can learn plenty by eavesdropping at Starbucks. I am not conspicuously listening, yet I’ll ‘hear things’ as I read…
Audience 101: Talk with us, not at us
Shortly after the calendar flipped from 2010 to 2011, our family attended our neighborhood’s church for an uplifting Sunday morning…
Family unmemory: Highway robbery at the photo studio
With hair combed, pants pressed, coordinated outfits, and smiles glaring, the Naden family, ages 4 months to 83 years, opened…
Team meetings: Despite the pushback, keep having them
In a global world, you’ll typically work with professionals that are time zones apart. You’ll sip your morning coffee and…
You’ll miss the point if you talk too much
I’ve spoken with quite a few salespeople over the years. I’ve learned interesting tidbits from sales representatives near and far:…
Why doesn’t anyone communicate anymore?
“Nicholas, don’t throw that block at your sister,” I say tiredly. A menacing smile surfaces on his face as his…
What has 5 feet and plays music really loud?
We recognize the familiar: A car with four wheels; a coffee maker with an on/off switch; a football game with…
Turn it off and pay attention
Don’t miss the special moments in life (either personally or professionally) by focusing on a digital device. Stay in the present and impress your friends, colleagues, and clients.
Video: Make it Amazon.com-easy to share feedback
You can learn from the sheer simplicity of Amazon.com. After a recent conversation with their customer support team, they e-mailed me a brilliantly simple message. Incorporate this philosophy into your business and never look back.