Dan Naden

Play a game of Hide and Go Seek with your customers

Ready or not here I come. The moment this phrase is written or heard, you know its context: Hide and…
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You scream, I scream..we’d like to scream for Baskin Robbins, but…

I have many pleasant memories that center around ice cream. My brother and I feverishly collecting those miniature baseball helmets…
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What did CBS do wrong with March Madness?

The nets are all cut down. The champion has been crowned in one dreadfully sloppy game. 68 hopeful, optimistic, energetic…
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Does your advertising help us feel the sand and hear the surf?

I was cruising through my day when the advertising arrived. The number of messages that we receive on a daily…
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What can you learn by listening at Starbucks?

You can learn plenty by eavesdropping at Starbucks. I am not conspicuously listening, yet I’ll ‘hear things’ as I read…
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Audience 101: Talk with us, not at us

Shortly after the calendar flipped from 2010 to 2011, our family attended our neighborhood’s church for an uplifting Sunday morning…
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Family unmemory: Highway robbery at the photo studio

With hair combed, pants pressed, coordinated outfits, and smiles glaring, the Naden family, ages 4 months to 83 years, opened…
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Team meetings: Despite the pushback, keep having them

In a global world, you’ll typically work with professionals that are time zones apart. You’ll sip your morning coffee and…
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You’ll miss the point if you talk too much

I’ve spoken with quite a few salespeople over the years. I’ve learned interesting tidbits from sales representatives near and far:…
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Why doesn’t anyone communicate anymore?

“Nicholas, don’t throw that block at your sister,” I say tiredly. A menacing smile surfaces on his face as his…
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What has 5 feet and plays music really loud?

We recognize the familiar: A car with four wheels; a coffee maker with an on/off switch; a football game with…
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Turn it off and pay attention

Don’t miss the special moments in life (either personally or professionally) by focusing on a digital device. Stay in the present and impress your friends, colleagues, and clients.
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Video: Make it Amazon.com-easy to share feedback

You can learn from the sheer simplicity of Amazon.com. After a recent conversation with their customer support team, they e-mailed me a brilliantly simple message. Incorporate this philosophy into your business and never look back.
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