2 simple tips to make your trade shows magnificent

Over the past 12+ months, I’ve had the fun, enriching opportunity to represent VersionOne at a variety of conferences and…
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I wouldn’t do your job for all the money in the world.

On a typical day, you’ll encounter a wide variety of people, performing many different roles. Susan, the perky red-haired Starbucks…
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The Question That Will Make Them Choose You

Confused by the abundance of choices? Overwhelmed by selections? How about clearing up the mess in a prospect’s mind by…
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Create your MJ Moment

When Michael Jordan was in his prime, it was magical to watch him dominate a game. Defenders would try and…
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Are you ready for the biggest presentation of your life?

The crowd gathers in the conference hall; the buzz about your presentation is so alive you can feel electricity in…
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I wanted to do business and I got ignored

I recently had some small business owners visit my home to give me an estimate for some yard work. As…
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Don’t Over Engineer Your Elevator Pitch

You walk into a crowded conference hall. The air in the exhibit hall seems to stand still. If you wanted…
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Saturday Morning Memories Created @Lowes

It’s Saturday morning; what’s on my schedule? Sleeping in? Not a chance. Hungover? Nope. I turned 21 years ago. What’s…
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Coffee Bean: Customer Focused every day

I have high expectations for new businesses. I have an expectation when entering a new store that I’ll be treated…
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Coffee Bean: Readying for a Starbucks Fight

I love to see new brick and mortar businesses start. I get a charge out of seeing businesses do their…
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Work like a dog today

Our dog, Ruby is a special girl. Every morning, I rise before the sun, and jog along the streets of…
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Microsoft: Windows 8 and Surface make a bold, brave statement

The last thing I want to do when I am readying to board a plane is getting sold on something.…
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The key to productivity is your backlog, not your inbox

The week starts; it’s a clean slate and you’re ready to get some work done. Where do you go for…
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How Marriott successfully uses the power of a name

A group of youngsters stand in line. A soccer ball lies at their feet. Two boys, the strongest ones, stand…
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Selling a product to a reluctant observer

The eager conference booth worker stands ready to hawk his product. The business cards are ready. The demo laptop is…
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The Work From Home Manifesto

No traffic. No commute. Lunch with the family. Flexibility. Minimal distractions. I’ve been working from home for the past year…
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No one waits by the mailbox anymore

No one waits by the mailbox anymore. Waiting by the mailbox is a lost activity. Convenience and immediacy rule the…
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Dear Turner Field: Turn off the front row TV

Fall’s whispers were present that night. Summer’s heat was fading, ushering in a welcome crisp, chill to the air. It…
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The secret to a more tranquil airport

Juan Alvarado please report to the check-in desk. Attention: For your safety, please keep your bags next to you at…
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How to make airports more efficient

You stare at your watch. Why didn’t I leave earlier? This car can’t go fast enough. You make a quick…
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