Sweat: Our Nation’s Most Elusive National Resource
If you know me, you know I am passionate about fitness. If I am not throwing around kettle bells or…
When you leave the room, your brand follows you.
We’ve entered a new world. As much as you might not like to admit it, you ARE a brand. What…
Don’t Minimize the Importance of First Impressions
First impressions are everything. Let me repeat that: first impressions are EVERYTHING. I’ve visited a number of companies over my…
The 2 Activities That Should Sit at the Top of Every B2B Marketer’s To Do List
It isn’t easy being a B2B marketer. From the outside, it might appear as if you’ve a wealth of tactics…
4 Traits of Great Product Marketers: Create Content that Adds Value
During the 1st and 2nd parts of this blog series, we spoke of the importance of mastering your market and…
4 Traits of Great Product Marketers: Learn from Other Industries
Go deep, Product Marketers. Be the person that’s called upon to speak about your industry’s past, present, and future with…
4 Traits of Great Product Marketers: Know Your Market
The average product marketers know their product inside and out. The great product marketers know their product AND their market…
Run a product or business? Do your best work when no one’s watching
If you’ve a product to sell or market, your fate is usually not decided in a team meeting or based…
Top Golf: Defining the Golf ‘Experience’
I’ve been to a number of driving ranges. They are good places to fine-tune a few weaknesses, let out some…
Moms Rejoice: Tylenol Nails the In Store Advertising Experience
When a Mom is empty, tired and spent after a full day of running to work, activities, dinner prep, laundry,…
My Daughter’s Take on Marketing
Coders code and salespeople sell. HR people recruit and IT pros keep the servers and networks performing optimally. But what…
Leadership: Don’t Settle for Average
Think back to when you’ve done the best work of your career. You were collaborating, leading, driving together to achieve…
@McDonalds: Get Back to Smaller, Intimate Moments
When I was younger, Saturday mornings held a certain level of excitement, especially when Chicago’s winter winds retreated in favor…
Writing: It’s the Best Medicine
Writing helps me rewind. Writing unclogs the parts of my life that are stuck or in need of a clearing…
If You Aren’t Selling the Why, You Might as Well Not Even Try
You’ve options in today’s world – it doesn’t matter if you are in the market for an oil change, high-end…
Use Social Media to Help, Not Just To Promote
Social media has lost its way. It’s moved too close to ‘look at me, look at me’ and frighteningly far…
When Your Job’s On the Line, Do you Fight or Flee?
If you’ve been working for ~10 years, you’ve probably been part of a workforce reduction or downsizing. These episodes are…
Start Today at Becoming the Master of your Craft
“I’ll never get better, so why should I start? Michael Jordan may have once entertained this thought before picking up…
Product Managers: Get Used To Good Enough
I’ve been a Product Manager (by role or by title) off and on for the last 20 years. In all…
Technology Companies: Don’t Neglect the Senior Market
It’s true that Amazon, Apple, and Google have introduced products over the past 5 years that are simple, intuitive, elegant,…