advertising Archives - Page 2 of 2

The power of buttered popcorn

People don’t go to the movie theatre to eat carrots and celery sticks. Part of the ‘experience’ is sinfully consuming…

What did CBS do wrong with March Madness?

The nets are all cut down. The champion has been crowned in one dreadfully sloppy game. 68 hopeful, optimistic, energetic…

Randall’s brings reason to a 3-ring grocery shopping circus

Have you seen this before? The scene is your local grocer. Mom or Dad scrambles for the groceries while their…

Does your advertising help us feel the sand and hear the surf?

I was cruising through my day when the advertising arrived. The number of messages that we receive on a daily…

Are you going Strawberry Shortcake on your customers?

Target is often my ‘home away from home’. There are weeks where my family visits the store ‘at least’ 3…

Video: Building community is an emotional event

Take just over 2 minutes and learn why we are all seeking community. You frequent and are drawn to places…

What has 5 feet and plays music really loud?

We recognize the familiar: A car with four wheels; a coffee maker with an on/off switch; a football game with…

How much marketing can you do on a 4×6 index card?

Austin real estate agent takes the wrong approach to pitching a home. I believe both the delivery method (cards on windshields) and the execution (155 words jammed on a 4×6 index card) were failures.

Chevrolet Drops the Marketing Baton

It’s a very important baton that you are holding, Chevy (our attention). Let’s treasure it as if there’s no tomorrow. If you do, you’ll cross the finish line and win the hearts and minds of car buyers everywhere.

Advertising Mistakes You Can Avoid

I stumbled upon this stimulating, thought-provoking, and extremely valuable booklet that every advertiser/marketer should read. Why is most advertising copy…