When’s the last time you talked with your customers?

Have you heard someone say?: “To have a friend, you need to be a friend.” Can this quote be repurposed…
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Give me a reason to try your www

We’ve been a bit blurred by the ever-presence of dot-coms. Nearly every billboard, advertisement (radio or TV), newspaper, magazine article…
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4th of July: It’s got it all

The 4thof July has always been one of my favorite holidays. The day’s pace slows (at least for adults), although…
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It’s the people that count

I’ve been around more product launches/refreshes/reworks than I can remember. Each experience introduces its own unique pitfalls and opportunities. Throughout…
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Tell a good story and you’ve got a customer for life

I have plenty of fun doing nighttime baths with the kids. In kids’ bathtubs, animals, boats, floating books take up…
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Play a game of Hide and Go Seek with your customers

Ready or not here I come. The moment this phrase is written or heard, you know its context: Hide and…
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A missed opportunity for airports

Is there an opportunity to create a ‘real-time/face-to-face’ network within airports? Connecting with associates and friends over LinkedIn or Facebook…
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A manual or no manual; that is the question

My parents jumped into this techie world with both feet. They purchased a slick, responsive Droid phone. I had a…
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Intellivision to Facebook: Gaming grows up

I’ve never been a good video game player. Dainis, my friend from down the street, used to beat me soundly…
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Audience 101: Talk with us, not at us

Shortly after the calendar flipped from 2010 to 2011, our family attended our neighborhood’s church for an uplifting Sunday morning…
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A cautionary tale: the Smartphone names of the future

Smartphones (Android, iPhone, Blackberry) are omnipresent and show no signs of ceasing. Apple has done a dazzling job at creating…
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Home Depot: Help is all around you

Home Depot is a marvelous place if you are a homeowner or hope to soon become one. You can dream…
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What are you doing to surprise your customers?

We are rarely surprised anymore. In our youth, we leapt for joy when opening that surprise sky blue bicycle for…
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Video: Building community is an emotional event

Take just over 2 minutes and learn why we are all seeking community. You frequent and are drawn to places…
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