Run a product or business? Do your best work when no one’s watching
If you’ve a product to sell or market, your fate is usually not decided in a team meeting or based…
Category: marketing
My Daughter’s Take on Marketing
Coders code and salespeople sell. HR people recruit and IT pros keep the servers and networks performing optimally. But what…
When searching @Yahoo, the search box is always half-empty.
When I search, I expect immediate, accurate results. The search engine’s algorithm is so finely tuned that it almost knows…
BREAKING: Two Conference Handouts that won’t end up in the Trash Can.
If you’ve been to a trade show lately, you’ve seen the ‘material’ that fills most booths. The white papers and…
Dear Santa: Please read my Internet Marketing Christmas List
Drum roll please. Here’s my 2013 Internet Marketing Christmas wish list. My Internet life would sail stress-free in 2014 if…
Part 2: M is for Marketing on the Internet in the mid-90s
In our first installment back into the time machine with Internet Marketing in the 90s, we cruised through letters…
M is for Marketing on the Internet in the mid-90s
Here’s a fun alphabetical look at the terms you’d be familiar with as a digital marketer in the mid-90s. I…
eBook: How Do Brands Win Business
Friends, Product marketers, business owners, customer service reps, product managers, marketers: It’s been a lifelong dream of mine to publish…
2 simple tips to make your trade shows magnificent
Over the past 12+ months, I’ve had the fun, enriching opportunity to represent VersionOne at a variety of conferences and…
The Question That Will Make Them Choose You
Confused by the abundance of choices? Overwhelmed by selections? How about clearing up the mess in a prospect’s mind by…
I wanted to do business and I got ignored
I recently had some small business owners visit my home to give me an estimate for some yard work. As…
Saturday Morning Memories Created @Lowes
It’s Saturday morning; what’s on my schedule? Sleeping in? Not a chance. Hungover? Nope. I turned 21 years ago. What’s…
Microsoft: Windows 8 and Surface make a bold, brave statement
The last thing I want to do when I am readying to board a plane is getting sold on something.…
No one waits by the mailbox anymore
No one waits by the mailbox anymore. Waiting by the mailbox is a lost activity. Convenience and immediacy rule the…
How to make airports more efficient
You stare at your watch. Why didn’t I leave earlier? This car can’t go fast enough. You make a quick…
Cirque de Soleil: Emotional rides given daily.
Breathless. Awe-inspiring. Captivating. Amazing. Remarkable. The adjectives can’t adequately describe the experience of Cirque De Soleil. This company has been…
What 3 behaviors repel visitors from your conference booth?
I recently attended a conference and noticed a few behaviors that I don’t think are conducive to maximizing one’s investment…
Selling coffee as a dream machine
I am not a big coffee drinker. I used to drink 4 cups a day, but they left me feeling…
@Subway: Marketing through song is as good as it gets
When ‘selling’ a product, isn’t it all about how you tell it? Here are two approaches for a fictional razor…
Make your product invisible
Like electricity, the use of a dataphone has almost become that predictable, consistent, expected. When you want to make a…