Sea World presents a charming day…with a catch
I am surrounded by Cookie Monster, Elmo and Bert, as they dance to a catchy tune about letters and numbers.…
Category: Communication (page 2)
Blackberry’s customer service misfortunes
With my flight hours away, and my departure gate in sight, I decided to move off the main pathway of…
Get personal and watch a person light up
The scene: Two workers decompress over a beer at a local conference’s happy hour. “So, what do you do?” says…
A four-sided life is a life well-lived
A boat without a bottom will sink. A car with 3 wheels won’t get you far. A square has 4…
@ Best Buy, it’s the stuff that brings them in….
Since when have we become so ‘accessorized’? Recently, I visited a Best Buy and expected to find wall after wall…
When’s the last time you talked with your customers?
Have you heard someone say?: “To have a friend, you need to be a friend.” Can this quote be repurposed…
Hungry to persuade and motivate? Try this recipe.
The words we use are very situation-dependent. What you tell your friends on the green of the 18th hole on…
Give me a reason to try your www
We’ve been a bit blurred by the ever-presence of dot-coms. Nearly every billboard, advertisement (radio or TV), newspaper, magazine article…
Dell wants us to do more; I vote for less
Standing in the long, plodding security line at the Austin Bergstrom International Airport, I glanced skyward. What else is an…
It’s the people that count
I’ve been around more product launches/refreshes/reworks than I can remember. Each experience introduces its own unique pitfalls and opportunities. Throughout…
Tell a good story and you’ve got a customer for life
I have plenty of fun doing nighttime baths with the kids. In kids’ bathtubs, animals, boats, floating books take up…
Make them remember the key points, not the pizazz
You sit down in your seat, awaiting the presenter to start his magic. You’ve been in this position enough before…
You are not going to believe this
“Because the hook brings you back I ain’t telling you no lie. The hook brings you back On that you…
A missed opportunity for airports
Is there an opportunity to create a ‘real-time/face-to-face’ network within airports? Connecting with associates and friends over LinkedIn or Facebook…
Intellivision to Facebook: Gaming grows up
I’ve never been a good video game player. Dainis, my friend from down the street, used to beat me soundly…
You scream, I scream..we’d like to scream for Baskin Robbins, but…
I have many pleasant memories that center around ice cream. My brother and I feverishly collecting those miniature baseball helmets…
Believe you can’t get noticed with direct mail? Think again.
Looking across the headlines these days, there are some highly-evident truisms: There’s strife in the Middle East Our elected leaders…
Pull up a chair and talk with your customer
Peel back the vulnerabilities of a person and you discover his true self. If you keep your eyes and mind…
What did CBS do wrong with March Madness?
The nets are all cut down. The champion has been crowned in one dreadfully sloppy game. 68 hopeful, optimistic, energetic…