Vendors: It’s Never About You
Today, I write angry. And sometimes, writing angry is good (in moderation) for the soul. I am tired of all…
Category: customer experience
Moms Rejoice: Tylenol Nails the In Store Advertising Experience
When a Mom is empty, tired and spent after a full day of running to work, activities, dinner prep, laundry,…
My Daughter’s Take on Marketing
Coders code and salespeople sell. HR people recruit and IT pros keep the servers and networks performing optimally. But what…
Stop telling me your greatness; Start showing me how you can help me.
The press release boldly claims that the latest product release will revolutionize the software industry. The commercial shouts that…
The Journey of a Team
Apprehension. Confusion. Doubt. A glimmer of hope. Progress. Encouragement. A setback. Learning. Lessons. Unity. Transformation. One. Team. Clarity. Growth. A…
BREAKING: Two Conference Handouts that won’t end up in the Trash Can.
If you’ve been to a trade show lately, you’ve seen the ‘material’ that fills most booths. The white papers and…
Open the doors to your product’s secrets at Iteration Review
You’ve just released some new features into your product that you think are ‘can’t miss’. These are features that have…
A Little Slice of Heaven at a Record Store
I surely hope physical music stores never die. I know they are living on borrowed time, but I am holding…
That’s not my department.
Responsibility; ownership; accountability; these themes sound weighty, and they are; being responsible, accountable, with an ‘owner’s mindset’ is tough to…
Part 2: M is for Marketing on the Internet in the mid-90s
In our first installment back into the time machine with Internet Marketing in the 90s, we cruised through letters…
M is for Marketing on the Internet in the mid-90s
Here’s a fun alphabetical look at the terms you’d be familiar with as a digital marketer in the mid-90s. I…
eBook: How Do Brands Win Business
Friends, Product marketers, business owners, customer service reps, product managers, marketers: It’s been a lifelong dream of mine to publish…
Make your business card a connection point
If you are like me, you’ve collected hundreds of business cards over the years. Some of the data from these…
2 simple tips to make your trade shows magnificent
Over the past 12+ months, I’ve had the fun, enriching opportunity to represent VersionOne at a variety of conferences and…
The Question That Will Make Them Choose You
Confused by the abundance of choices? Overwhelmed by selections? How about clearing up the mess in a prospect’s mind by…
I wanted to do business and I got ignored
I recently had some small business owners visit my home to give me an estimate for some yard work. As…
Saturday Morning Memories Created @Lowes
It’s Saturday morning; what’s on my schedule? Sleeping in? Not a chance. Hungover? Nope. I turned 21 years ago. What’s…
Coffee Bean: Customer Focused every day
I have high expectations for new businesses. I have an expectation when entering a new store that I’ll be treated…
Coffee Bean: Readying for a Starbucks Fight
I love to see new brick and mortar businesses start. I get a charge out of seeing businesses do their…
Microsoft: Windows 8 and Surface make a bold, brave statement
The last thing I want to do when I am readying to board a plane is getting sold on something.…