Randall’s brings reason to a 3-ring grocery shopping circus
Have you seen this before? The scene is your local grocer. Mom or Dad scrambles for the groceries while their…
Category: marketing (page 3)
Does your advertising help us feel the sand and hear the surf?
I was cruising through my day when the advertising arrived. The number of messages that we receive on a daily…
Using Psychology to Get People to Choose You
There are a few guarantees in the life of marketing. Most companies shout, yet very few companies listen. Your customers…
What a tapir and termite taught me about the power of interaction
There are just some days that you’ll always remember. Months, even years could pass, yet a few singular days remain.…
Are you going Strawberry Shortcake on your customers?
Target is often my ‘home away from home’. There are weeks where my family visits the store ‘at least’ 3…
Chuck E. Cheese’s childhood magic leads to adult dullness
If there’s a children’s birthday party frequent flier club, I am approaching medallion status. When I walk into the Castle…
What are you doing to surprise your customers?
We are rarely surprised anymore. In our youth, we leapt for joy when opening that surprise sky blue bicycle for…
What has 5 feet and plays music really loud?
We recognize the familiar: A car with four wheels; a coffee maker with an on/off switch; a football game with…
What my gas receipt will NEVER tell me
I get inspired at gas pumps. Yes, I’ll admit it; it’s a bit ‘different’. During one gas pump brainstorm, I conceived of a better way to get consumers to pay off credit card debt. It’s not something that the credit card companies will sign up for tomorrow, but it’s a lesson we should all know.
Video: Make it Amazon.com-easy to share feedback
You can learn from the sheer simplicity of Amazon.com. After a recent conversation with their customer support team, they e-mailed me a brilliantly simple message. Incorporate this philosophy into your business and never look back.
How much marketing can you do on a 4×6 index card?
Austin real estate agent takes the wrong approach to pitching a home. I believe both the delivery method (cards on windshields) and the execution (155 words jammed on a 4×6 index card) were failures.
Cracker Barrel’s Good Marketing Moment #2
After some sleuthing, I found out that not only is Cracker Barrel selling and promoting music in-store, but they also have an online store that offers music from some country newest (Rodney Atkins) and most classic (Alan Jackson and George Jones) artists. Interestingly enough, many of these titles were created just for Cracker Barrel’s distribution. Nice.
2 marketing tactics that Cracker Barrel does right
Cracker Barrel does marketing right with a nice touch outside the store.
Round Rock Express: The sights, sounds, and a masterful marketing moment
The crack of the bat; the roar of the crowd; the emphatic ‘you’re out!!’ yell from the umpire – all…
small is the new BIG
Remember when? The school was SO big? The walk from one end of the school to the other was SO…
Advertising Mistakes You Can Avoid
I stumbled upon this stimulating, thought-provoking, and extremely valuable booklet that every advertiser/marketer should read. Why is most advertising copy…
How NOT to get your house sold
I was walking through our neighborhood the other day and saw a ‘For Sale’ sign in front of a house…
Why We Buy
If you are at all interested in marketing, merchandising, or consumer behavior, I have a book recommendation for you. Don’t…
I want to pump my gas in peace.
We really never get away from marketing messages today. It seems no place is sacrosanct from the advertising blitz. (Ads…
Learn the SEO Language
If you are in the world of business (either for yourself or for someone else), gain a basic understanding of…