Writing Will Never Be About Perfection

This writing won’t be perfect, but that’s not the point. Like a river that flows, unceasing and fluid, this pen shall…

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conference, connection, community

The Right Way to Disengage at a Conference

I attended a conference recently. Honestly, I love conferences. The great ones have a pulse, an energy that’s contagious and…

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writer's mountain

The Writer’s Mountain

Before the world gets crazy and long-winded, I write. Before my attitude gets sour and grey, I write. Before someone…

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Slow Down

Since when did life get so busy? Or are we creating the unnecessary busy? We race here, run there, sometimes…

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The Pitfalls of Trying to Prove You’re Right.

Let’s say you are leading an important project, the type of project that can help your career and dramatically help…

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Two Questions That Bring Focus, Purpose to Every Meeting

Before any meeting begins, you should consider 2 important questions: Why are we here? The people at your meeting should really…

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Sweat: Our Nation’s Most Elusive National Resource

If you know me, you know I am passionate about fitness. If I am not throwing around kettle bells or…

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When you leave the room, your brand follows you.

We’ve entered a new world. As much as you might not like to admit it, you ARE a brand. What…

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Don’t Minimize the Importance of First Impressions

First impressions are everything. Let me repeat that: first impressions are EVERYTHING. I’ve visited a number of companies over my…

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The 2 Activities That Should Sit at the Top of Every B2B Marketer’s To Do List

It isn’t easy being a B2B marketer. From the outside, it might appear as if you’ve a wealth of tactics…

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4 Traits of Great Product Marketers: Create Content that Adds Value

During the 1st and 2nd parts of this blog series, we spoke of the importance of mastering your market and…

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4 Traits of Great Product Marketers: Learn from Other Industries

Go deep, Product Marketers. Be the person that’s called upon to speak about your industry’s past, present, and future with…

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4 Traits of Great Product Marketers: Know Your Market

The average product marketers know their product inside and out. The great product marketers know their product AND their market…

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Run a product or business? Do your best work when no one’s watching

If you’ve a product to sell or market, your fate is usually not decided in a team meeting or based…

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Top Golf: Defining the Golf ‘Experience’

I’ve been to a number of driving ranges. They are good places to fine-tune a few weaknesses, let out some…

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Moms Rejoice: Tylenol Nails the In Store Advertising Experience

When a Mom is empty, tired and spent after a full day of running to work, activities, dinner prep, laundry,…

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My Daughter’s Take on Marketing

Coders code and salespeople sell. HR people recruit and IT pros keep the servers and networks performing optimally. But what…

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Leadership: Don’t Settle for Average

Think back to when you’ve done the best work of your career. You were collaborating, leading, driving together to achieve…

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@McDonalds: Get Back to Smaller, Intimate Moments

When I was younger, Saturday mornings held a certain level of excitement, especially when Chicago’s winter winds retreated in favor…

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Writing: It’s the Best Medicine

Writing helps me rewind. Writing unclogs the parts of my life that are stuck or in need of a clearing…

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